CMN Announces MRM3 Market Manager Beta Release Version 1.0

29 August, 2005 —Convergent Media Network announced today the release of its MRM3 Market Manager platform for approved BETA Users. MRM3 Market Manager is a sophisticated multi-channel publishing tool based on Microsoft .Net technology.

Timothy Vasko, Convergent Media Network Chief Strategy Officer stated, "MRM3 stands for Marketing Resource Management, Messaging and Media. One of the primary challenges of cross channel publishing with prior technologies, has been creating 1to1 personalized marketing that dynamically crosses media types, such as print, e mail, telecommunications and mass media. MRM3 allows marketers to match content with target customers and prospect profiles, and create a unified campaign regardless of media channel with full tracking, reporting and follow on capabilities. For the first time the chain of communication and circle is complete in 1to1 relationship marketing. MRM3 solves all of the major issues that have prevented this level of communication."

Since MRM3 is built on Microsoft .Net technology, and is hosted, the web based software solution is not only extremely powerful, but customizable and affordable for enterprises of any size. "MS .Net allows MRM3 to deploy web based API's. Through the MS .Net architecture, MRM3 is able to work with any contact or customer database, CRM system and create dynamic lists and content. Organizations of any size can now provide powerful personalized and direct 1to1 communication as never before possible", Mr. Vasko said.

Organizations have been promised 1to1 marketing technology for years; unfortunately the technology, if it has come close, has been extremely expensive or completely unavailable. The days of bulk mail, standardized communication in paper or e mail form, that blankets all prospects and customers with the same message is over. The market today expects organizations to personally tailor information to their specific needs. MRM3 not only makes that possible, but smart organizations realize the competitive edge and profitable wisdom of deploying this marketing and communication strategy.

Using MRM3, leads are more likely to opt-in, prospects are more likely to buy and customers will remain loyal if you are speaking with them on a 1to1 basis. MRM3 will get your message through the noise of the information age, and into your prospect's and customer's hands. "With our proprietary State Machine Algorithm TM that drives MRM3, no matter how a company stores customer and prospect data, their data becomes dynamic and matches marketing to customer and prospect demands for information, this means profitable relationship marketing at a new level", Vasko said.

CMN will announce additional tools and integrations with content publishing software vendors later this month. The full version release is set for October 1, 2005. For more information visit MRM3.com or click here to apply as a Beta user or for a demo click here.