CMN client YET makes it to Wal-Mart shelves

Nov15, 2004 — CMN is pleased to announce that our client, YET, will see its signature product, YET energy tonic on the shelves of selected Wal-Mart stores in the United States. A space on the shelves of Wal-Mart, the world’s largest retailer, is highly coveted.

The CMN in-house creative and strategy teams, developed the YET brand from the ground up. The CMN CRMtech team created the Web enabled platform to handle national distribution and campaign management.

YET was conceived of to take on leading energy drink Red Bull. YET’s special niche is that it is a healthy energy drink with an “Atkins-friendly ” formula (no carbs and no caffeine). The target market is baby boomers.

Yet is endorsed and backed by NFL legend Steve Young. A new 2005 campaign and national distribution network will also be launched. CMN technology will back all these initiatives as well as a brand new YET product line (to be announced in 2005).

For more information

• Please Call 1 877 621 4266