List Management Software - Market Manager

Personalized Email Marketing Software

 

Personalized marketing from your desktop to the world

Customers are bombarded with mass-market advertising messages. To cut through the clutter and drive sales you MUST appeal to your customers as individuals. CRM™ Market Manager is a one-of-a-kind platform that lets you gather and sort data about your customers then engage them with offers and messages that appeal to each of their unique wants and needs. CRM™ Market Manager extends beyond the scope of traditional email marketing software.

 

Benefits

  • Send unique, personalized messages and offers to each of your prospects.
  • Never lose track of which offer a customer has received.
  • Market manager delivers your messages too – by email, mail merge and tele-sales.
  • Plan, execute and track ALL your marketing campaigns from one desktop.
  • Market manager is a web-enabled ASP platform – you can execute your marketing programs from anywhere in the world.
  • Create and deliver professional, branded newsletters.

Market manager at work:

Here’s Market Manager works for a typical campaign:

  1. Leads and data from multiple channels are entered in to Market Manager.
  2. Using dynamic list management technology, leads can be categorized into lists by infinite criteria: purchase history, place in the sales cycle, demographic characteristics…
  3. Customized marketing messages, ads and offers are developed to exactly suit each individual customer.
  4. Market Manager delivers your personalized messages by opt-in email, postage mail, or tele-sales.
  5. Your messages are tracked - including email opens, and progress through your e-commerce site.
  6. Responses, follow up data and sales information automatically change a customer’s list-category – in real time for optimum follow-on sales.
  7. Our reporting plug-in keeps you in control.

For more information